In a celebration of unity, pride, and true South African spirit, SA Rugby and Klipdrift have extended their longstanding partnership for another four years. The deal, which runs through to 2029, will see Klipdrift remain the official spirit partner of the Springboks, strengthening a bond that has become a beloved fixture in the local rugby scene.
Klipdrift has long been part of South African rugby culture — whether it’s been shared around a braai, toasted in the stands during a thrilling Test match, or raised high in championship celebrations. The extended partnership reflects not just a commercial agreement, but a deeper connection rooted in national pride, community, and shared values.
“This partnership is about more than logos and advertising,” said SA Rugby CEO Rian Oberholzer. “Klipdrift has been part of the rugby conversation for decades. We value their continued support and the role they play in growing the game and connecting with supporters across the country.”
The renewed agreement builds on the success of the past four years, during which the Springboks secured another Rugby World Cup title in 2023 and maintained their dominance on the global stage. As South Africa’s most loved rugby team embarks on a new chapter, Klipdrift remains committed to being part of the journey — on and off the field.
Andrea Quaye, Marketing Director at Heineken Beverages South Africa, shared the brand’s excitement about the renewed collaboration.
“This agreement celebrates two brands deeply woven into the fabric of South African life,” Quaye said. “Klipdrift is about bringing people together, and few things unite South Africans like rugby. We are proud to support teams that inspire the nation on and off the field.”
The announcement arrives at a perfect moment, as the Springboks kick off their 2025 season this Saturday, 28 June, with a high-profile clash against the Barbarians at Cape Town’s DHL Stadium. It will be the first match of the year, setting the tone for a packed international calendar that includes Tests against Italy, Georgia, and a full Rugby Championship campaign.
Over the years, the partnership between SA Rugby and Klipdrift has gone beyond the stadium. From fan experiences and watch parties to community initiatives, the collaboration has helped foster a stronger connection between the Springboks and their passionate supporters. With this new deal, fans can expect even more memorable moments and shared celebrations.
At its core, the relationship between Klipdrift and the Springboks is one of mutual respect and a love for what brings South Africans together — heart, heritage, and the unmistakable joy of rugby.
As the Boks prepare for another demanding season, their supporters can rest assured that one of the most iconic brands in South African culture will continue to be right there with them — pouring support into every scrum, try, and victory.
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